GUCCI GARDEN & ROBLOX

“Fashion emerged in the mid-fifteenth century at the beginning of the European Renaissance, and the word moda means custom and derives from the Latin modus, which also brings us back to another meaning of “way”, that is, how a person behaves.

This little introduction introduces us to two giants. The first has a history in the fashion world, having been founded in 1921; the second is a young company, founded in 2006.

One has a vision of becoming the global leader in the luxury market, and the other has a vision of reinventing the way people meet.

They met, and together they created a project combining luxury and the metaverse. Not a virtual space, but an immersive experience.

“The NORNS Awards Metaverse Lifestyle 2023 Special Prize goes to GUCCI GARDEN & ROBLOX.”