Kenny Yong
Group CEO & Founder
Fireworks Trade Media Group
Singapore
An adventurous entrepreneur who was a journalist turned publisher before moving into the trade exhibitions industry with 19 years of experience.
Kenny specializes in the South East Asia Market (ASEAN) and South Asia market spending 21 years in these regions and establishing 10 international offices running over 50 trade shows, 80 conferences and 10 trade publications.
He embraces the challenges of starting up in Third world and frontier markets as priority over the more developed countries and is proud to be one of the rare few in the exhibitions industry who still owns the company independently.
During the peak of the pandemic in 2020, Fireworks were still able to pull off 5 trade shows in Thailand. He also strategically moved his expo teams immediately into targeted B2B online conferences and exclusive “Business Dating” for clients instead of going into virtual events and this move reaped massive rewards for the company.
Kenny passionately believes the trade exhibitions industry is evolving and he could add a breath of fresh air into it by doing things “Unusually”!
Kenny specializes in the South East Asia Market (ASEAN) and South Asia market spending 21 years in these regions and establishing 10 international offices running over 50 trade shows, 80 conferences and 10 trade publications.
He embraces the challenges of starting up in Third world and frontier markets as priority over the more developed countries and is proud to be one of the rare few in the exhibitions industry who still owns the company independently.
During the peak of the pandemic in 2020, Fireworks were still able to pull off 5 trade shows in Thailand. He also strategically moved his expo teams immediately into targeted B2B online conferences and exclusive “Business Dating” for clients instead of going into virtual events and this move reaped massive rewards for the company.
Kenny passionately believes the trade exhibitions industry is evolving and he could add a breath of fresh air into it by doing things “Unusually”!
Kenny Yong
Founder & Group CEO
Fireworks Trade Media Group
Singapore
An adventurous entrepreneur who was a journalist turned publisher before moving into the trade exhibitions industry with 19 years of experience.
Kenny specializes in the South East Asia Market (ASEAN) and South Asia market spending 21 years in these regions and establishing 10 international offices running over 50 trade shows, 80 conferences and 10 trade publications.
He embraces the challenges of starting up in Third world and frontier markets as priority over the more developed countries and is proud to be one of the rare few in the exhibitions industry who still owns the company independently.
During the peak of the pandemic in 2020, Fireworks were still able to pull off 5 trade shows in Thailand. He also strategically moved his expo teams immediately into targeted B2B online conferences and exclusive “Business Dating” for clients instead of going into virtual events and this move reaped massive rewards for the company.
Kenny passionately believes the trade exhibitions industry is evolving and he could add a breath of fresh air into it by doing things “Unusually”!
Kenny specializes in the South East Asia Market (ASEAN) and South Asia market spending 21 years in these regions and establishing 10 international offices running over 50 trade shows, 80 conferences and 10 trade publications.
He embraces the challenges of starting up in Third world and frontier markets as priority over the more developed countries and is proud to be one of the rare few in the exhibitions industry who still owns the company independently.
During the peak of the pandemic in 2020, Fireworks were still able to pull off 5 trade shows in Thailand. He also strategically moved his expo teams immediately into targeted B2B online conferences and exclusive “Business Dating” for clients instead of going into virtual events and this move reaped massive rewards for the company.
Kenny passionately believes the trade exhibitions industry is evolving and he could add a breath of fresh air into it by doing things “Unusually”!