Lucas Ribeiro is a Brazilian copywriter working as Associate Creative Director at McCann, New York.

In the past 15 years of his career, he has worked for many international brands, such as Budweiser, Stella Artois, Puma, BMW Motorrad, Nissan, Peugeot, Citroen, Smirnoff, Tanqueray, and Bimbo, among others.

He has been recognized at the most important Festivals in the world, like Cannes Lions, D&AD, One Show, ADC, and Clio, among others.

Lucas is also a teacher at Miami Ad School, Creative LIAisons Coach, and wrote the book “Princípio: 128 princípios para se tornar um criativo em agência de publicidade”.